Go RVing
Go on a Real Vacation embraces a bold, direct messaging to consumers. It reminds consumers that an RV gives them permission to take control. To vacation on their own terms and with their own agenda. It’s the difference between a trip to remember, and one you’ll never forget.
Project deliverables
Campaign guidelines
Campaign advertising
Print, & Digital
Website
Broadcast & CTV
EMAIL BLASTS
STYLE GUIDE
TEAM
Agency: FCB
ECD: Tor Lemhag
CDs: Pippa White & Nick Flora
Designer: Pippa White