Go RVing

Go on a Real Vacation embraces a bold, direct messaging to consumers. It reminds consumers that an RV gives them permission to take control. To vacation on their own terms and with their own agenda. It’s the difference between a trip to remember, and one you’ll never forget.

Project deliverables

Campaign guidelines
Campaign advertising
Print, & Digital
Website
Broadcast & CTV

INSTAGRAM

PRINT

EMAIL BLASTS

STYLE GUIDE

TEAM
Agency: FCB
ECD: Tor Lemhag
CDs: Pippa White & Nick Flora
Designer: Pippa White

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Special K. Eat Special. Feel Special.