Swiss Chalet
Swiss Chalet has more than 200 restaurants across Canada. They are a household favorite spanning generations, but face tough competition in the casual dining restaurant category and changing consumer expectations. We needed to change their approach to their restaurant assets. I redesigned the iconic logo, and branding materials retaining its DNA. With an interior Design Company, we re-designed the entire Swiss Chalet experience.
TEAM
Agency: Russell Design
CDs: Pippa White & Bob Russell
Designer: Pippa White
Writer: Bob Russell