Virtua

Virtua Health is a non-profit healthcare system in New Jersey with a holistic approach to healthcare and a real commitment to the community. We launched a campaign centered on the idea "It Takes Two" highlighting the importance of the partnership between patients and their care teams for better health outcomes. The campaign featured real stories from Virtua patients and their doctors. We covered a variety of medical fields, from kidney transplants to cancer care, emphasizing that teamwork is crucial. 

Awarded 2 gold and 3 silver Healthcare Ad Awards
Won 1 gold, 1 silver, and 1 bronze Telly Award
Awarded for Best Video Series, eHealthcare Leadership Award.
Awarded Best Video Series, eHealthcare Leadership Award

Project deliverables

Branding
Brand guidlines
Brand collatera
Campaign guidelines
Internal launch
Campaign advertising
Digital, Print & OOH
Website
Broadcast & CTV

TEAM
Agency: SPM
CDs: Pippa White & Susie Steinberg
Designer: Pippa White
Writer: Susie Steinberg

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