Breast Cancer Awareness

KitchenAid supports Breast Cancer Month with “10,000 Cupcakes, One Great Cause”. To raise awareness we created a film for Facebook & Instagram with survivors telling their stories about what helped them get through their diagnosis and treatment. Unanimously, it was “small acts of kindness” that had the greatest effect. We raised over a million dollars for cancer research.

Results: 8000+ engagements, driving 25 million impressions, 28,000 microsite visits, 30+ retailers supported the program, Reggie and PRO Award winner.