Merck Capvaxive HCP Campaign
Brilliant Coverage” was a new product launch campaign for Merck’s Adult Pneumococcal Disease vaccine. It has the most serotypes that are causing today’s infection for a broader range of protection. The big news: JUST ONE DOSE!
Project deliverables
Campaign advertising
Digital
Website
DTC SPONSORED SOCIAL ADS
TEAM
Agency: The Pippa White Co.
CDs: Pippa White & Susie Steinberg
Designer: Pippa White
Writer: Susie Steinberg