Duly Health and Care

DuPage Medical Group was a regional physician network in the Chicago suburbs. Under new leadership and fueled by acquisition, they had a bold ambition to change healthcare and expand nationally.

Our challenge: build a brand that honored the DuPage legacy while advancing a more proactive, patient-centric view on healthcare.  The answer: Duly Health and Care, a new brand conceived, defined, designed, and executed fully by Edelman.  From naming through logo design, creative execution, and internal and external rollout, we used this opportunity to create an inside-out moment of change for the organization.

This brand launched in September of 2021, to great internal excitement and media reception, and built market level awareness by over 30% in the first two weeks of the campaign.